This blog post was created for Bianca Frank Design
Cliches tend to be thrown around haphazardly in every industry, but marketing and branding professionals may be some of the worst offenders. Still, I’m about to drop one. Here goes:
A picture is worth 1,000 words.
You know what else tends to be about 1,000 words (give or take)? Blog posts. Except those are 1,000 words you want people to read, because those words are your business, your voice, and the valuable information you wish to pass on to your dear readers.
But, what if you could use 1,000 words just to convince a potential reader that they should read your blog post? 1,000 words to persuade them, entice them, and communicate with them before they even read line one of your post.
If you could create a billboard, advertising your online content, for free or almost free, how could you say no?