Content strategies, guided by audiences and data, for transformative business results
Modern content marketing ensures foundational performance while empowering thought leadership that builds brands. It combines SEO, conversion pages, customer stories, high-value assets, sales enablement, digital PR, and persona/journey-specific messaging to drive traffic, awareness, and pipeline.
Over the course of my dozen+ years in content marketing, I’ve stacked wisdom from world-class PR firms, versatile digital marketing agencies, and tech brands both mature and fresh. What I know is that a careful, authentic, and audience-first approach always wins – the magic is all in the details.
From in-depth audits, crawls, and research to comprehensive briefs, calendars, and project plans, I make sure content aligns with the audience and the business. I’ve helped software, automotive, scientific, hospitality/travel, and many other types of companies boost organic traffic and keyword ranks, even in the age of Zero-Click Marketing.
By diversifying content strategies across social, community, product, email, event, partner, and off-site marketing efforts, I make sure to reach the right person, with the right message, in the right place.
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