Liquibase: 290% increase in organic traffic (5/23-1/25)
Claravine’s quick wins: 63% increase in first 3 months
I’ve had the pleasure of working with Russell at Nurture on the Nurture Academy project, and it’s been one of those serendipitous collaborations that reminds you why the right partnerships matter.
Dr. Rachel Kowert, Digital Parenting Expert (Nurture), Visiting Researcher (Univ. of Cambridge), Founder (Psychgeist)
Russell has a rare ability to transform complex (scientific) content into actionable insights that resonate across different audiences. Whether we’re developing thought leadership pieces or building educational materials, he brings the strategic direction and support needed to elevate ideas from concept to execution. His expertise has been instrumental in helping drive real brand value while maintaining the intellectual rigor this content demands.
What sets Russell apart is how he balances innovation with authenticity. He’s been at the forefront of embracing AI tools for research and workflow acceleration, but never loses sight of the fact that it is the human perspective and expertise that gives our work its credibility and impact. He knows when to leverage technology and when to lean into the judgment that comes from deep subject matter knowledge.
Beyond his strategic capabilities, Russell is simply a joy to collaborate with. He’s flexible in his thinking, responsive to feedback, and has a knack for creating an environment where ideas can evolve naturally. I HIGHLY recommend Russell and would welcome the opportunity to work together again.
I had the opportunity to work with Russell at Liquibase, where he ran content. Russell brought strong technical knowledge, delivering ideas that moved projects forward while respecting all the technical nuance that goes into effective developer and enterprise marketing. He also was able to effectively integrate with PMM to ensure natural enhancement of low-funnel content. He worked on a lean team and Russell managed his heavy workload effectively. He’d be an asset as a leader of any content team!
Justin Dunham, Founder, ércule
I worked with Russell @ Liquibase in my capacity as a Founder, Product Strategist and Head of Developer Relations. He is an incredible collaborator and is able to distill loose notes and partially formed ideas into high impact content that delivered lots of engagement across thought leadership initiatives, product launches and new releases. He walked the fine line between maintaining a clear voice and structuring content to achieve a brand reach. I would like to work with him again someday.
Pete Pickerill, Co-Founder & Head of Developer Relations, Liquibase
I had the pleasure of working with Russell during his tenure at Liquibase. Over the time we worked together Russell effectively turned around our SEO and Organic performance leveraging thoughtful content strategies derived from multiple data sources and his focus on delivery. Over the time we worked together I also saw his curiosity and eagerness to continually learn both impact his contributions as well as the team’s outcomes all-up.
Michael Francisco, VP of Marketing, Liquibase
I learned a great deal in my time working with Russell and believe he would be a valuable addition to any team that values the science behind marketing, a strong collaborative culture, and a desire to stay ahead of trends to maintain a competitive advantage.
During our time working together, Russell consistently demonstrated an exceptional ability to merge data-driven decision making with creative content strategy. His methodical approach to analyzing user behavior and search patterns revolutionized our content performance and significantly boosted organic traffic.
Shae Mann, Director of Demand Generation, Liquibase
Russell drove a full funnel content marketing machine. He implemented SEO best practices and a comprehensive keyword strategy that elevated our blog’s search rankings across our most valuable target keywords. He created persona-specific middle of funnel content addressing key pain points which yielded higher engagement rates across the board. He created multiple customer case studies that continue to be key revenue-driving assets for the company.
Beyond his technical expertise, Russell is an inspiring team member who excels at fostering collaboration between creative, analytical, and technical teams. Any organization would be fortunate to have his strategic mindset and proven track record of driving business growth through content marketing.
I have had the pleasure of working closely with Russell on a variety of projects since 2022. Whether it’s developing a content strategy, creating impactful copy, or delivering a complete SEO audit with actionable recommendations, Russell excels in every area he touches.
Andrew Wahlenmaier, VP Web Development, PPA Agency
Russell’s ability to craft data-driven strategies, produce engaging content, and optimize it for both persona specific audiences (which he can develop) and search engines has proven to be invaluable. To me, what really sets Russell apart is not just his technical knowledge but his responsiveness and attention to detail. He’s always quick to reply, thorough in his analysis, and provides actionable, well-thought-out recommendations that deliver results for our clients.
On numerous occasions, Russell has taken the lead and guided clients through intense strategy meetings and presentations. While these can be very daunting and stressful for a client who has limited knowledge in these areas, Russell does an exceptional job ensuring the client understands the strategy and can see how their pain points have been heard and addressed.
He is a true asset to any team, as a leader and a colleague. I wholeheartedly recommend Russell to anyone looking for a dedicated, skilled, and insightful content marketing professional.
Our agency has worked with Russell for several years. As an agency owner, I personally appreciate Russell’s strategic, holistic approach to addressing a client need. Russell is a big-picture thinker who can communicate his thoughts, questions and ideas to clients and other team members in an easy-to-understand way. He can approach a project from both a business and customer perspective. He’s constantly striving to stay at the forefront of lead generation and content marketing technology and strategies, and I trust him to bring that continued expertise to our clients.
Kara Bottoms, President & Owner, PPA Agency
I have had the pleasure of working with Russell, a talented content writer and strategist, who consistently brings a high level of creativity, innovation, and dedication to his work. Russell’s commitment to constantly improving his writing is one of his standout qualities. He doesn’t settle for good enough; he strives for excellence in every piece he produces. His forward-looking and self-reflective nature allows him to stay ahead of trends and adapt his approach to ensure that his content not only meets but exceeds the goals set by our team.
Kristin Haynes, Director of Revenue Operations, Inspect Point (ex-Liquibase)
Russell is not only a gifted writer but also a strategic thinker who understands the importance of data-driven decisions. He constantly monitors the metrics that matter for each piece he creates, effectively communicating both the wins and areas for improvement. This analytical approach allows our team to understand the impact of our content better and fine-tune our strategy to achieve greater results. His ability to bridge creativity with metrics ensures that our content is always aligned with our objectives and delivers measurable outcomes.
Russell truly immerses himself in the content he creates. He understands the importance of conveying messages that are on-brand and aligned with our strategy, and he executes this flawlessly. His ability to tailor his writing to meet strategic objectives while maintaining a strong, engaging voice has made a significant impact on our projects. His dedication to his craft, proactive approach to content strategy, and keen focus on continuous improvement make him an invaluable asset to any team.
Russell is an instinctively gifted writer and creator, able to weave together complex concepts into easy-to-understand stories. At Upstart he hit the ground running, immediately contributing to the formulation of a robust content strategy. This is something I expect in senior content marketers, but Russell sets himself apart because he’s so eager to learn about a new industry while bringing a work ethic to match. He finds the right people, asks questions, and is comfortable sharing what he doesn’t know, so he can lean on colleagues to who do know so they can teach him. This humble attitude is rare, and it’s what has helped him to ramp up so very fast.
Jordan Cullen, Head of Product Marketing, ResMed (ex-Upstart, Esri)
In Upstart’s auto retail division, we often face challenges because we’re sharing new ideas in a B2B industry that historically isn’t always on the cutting edge of innovation. Russell brings his experience, ability, and instinct to inspire leaders in the industry to try new software and processes. I have no doubt that his contribution has made a significant impact in our growth as a division.
Any company that’s lucky enough to have Russell as a part of their organization will be better because of it. I know this for certain — if I ever find myself in a position to bring a content strategist, marketer, and/or producer to my team, Russell will be the first person I call.
Russell is one of the most talented content folks out there. It was so easy working with him because the content outline was super-detailed and the instructions were easy to follow. He gave me everything I needed to create my best work and was even willing to help out when I got stuck on the edits.
chima mmeje, Sr. Content Marketing Manager, Moz
Would 10/10 recommend Russell for anyone looking for a content manager to simplify complex messaging and drive organic conversion.